Faced with a similar task in the few edition of our project, we asked the question: how to improve their skills, without being distracted from current Affairs for a long time. The choice, of course, was made in favor of an online format. For us were important parameters such as the relevance of the knowledge, the credibility of the authors of the online course, its novelty, opinions and free access to the content. As a result, we passed the 11 online courses, but not all of them were equally useful. Many of them pushed boring “talking heads” of speakers, platitudes, a large number of theories.

Others, on the contrary, was struck by the depth, rarity and fascination flow. So: the top 5 online courses that will help journalists, copywriters and editors.

The language of contemporary advertising and the media

Advertising and media are talking to consumers in a special language. It differs not only presence of specific expressive means, but also an abundance of manipulative techniques. The course is suitable for both aspiring journalists and professionals. Also, the course is recommended for PR people who want to better understand journalists.

Digital journalism

The development of digital technologies has had a strong effect on the specifics of work of journalists. The modern journalist is “universal soldier”, and the skill of the writer — now is not the only skill that you need to own for news. In his online course, the experts of the information Agency told about the features of shooting and editing, share the secrets of successful interviews and generally reveal all the facets of this profession.

English for journalism

If you have little experience in journalism, and objectively is not enough for writing a serious work, then start your journey with this course. It is designed for non-native English speakers, so students with Intermediate level will be no problem to understand all what is said in lectures. A nice bonus — a lot of special vocabulary.

Community journalist: digital and social media

The course discusses practical cases and provides a step by step instruction on community management for media: how to build a work, on which audience be targeted to develop community and to properly select the most relevant content.

History and theory of media

The course is a head of Laboratory of media studies, head of the master program “Management in media”. In his course he will talk about the role media played in the formation of States, the UPS and downs of the economy and even the change of epochs. You will learn more about the major theories of media studies media.

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You can say that you are constantly busy. In addition, I am a writer, producer, editor, journalist and scriptwriter. (And, frankly, I’m tired already, even from all this scribbling). Right now, I’m prepared to surrender three books, edited a multi-volume publication, write scripts and prepare to release two films. And Yes — I actually forgot that even working on it.

In my opinion, literary and journalistic work needs in the business approach. If your work provides you, it probably makes little sense to think about writing as a way of earning money. Besides, creative people tend to procrastinate no apparent reason. So I decided to give my tips on productivity for writers. I have suffered many years of practice, and I hope that you are also useful.

All record

I carry a notebook wherever I went. That is, he’s with me everywhere really. If I suddenly remember something I need to do I add this to my to-do list. Sometimes this idea for a blog, and sometimes thing don’t forget to get in the supermarket.

At the same time in my notebook coexists three lists: “writing cases”, “home” and (my favorite) — “when you do not need to think.” The idea of the last list I overheard the coach of productivity David Allen. In this list are such things that you can do when you have no inspiration or desire to write. I are there topics of study that I need to do for writing material, or tasks for writing simple letters. In General, these are the things that do not require strong mental and creative exertion.

You are only human

I think sometimes it is important to remind ourselves that the average person can do in each moment of time only one thing. Even the most productive of us can only do one thing.

If your head is spinning from the number of cases that need to be done (like most people), then you just are unable to clearly allocate tasks and understand which tasks are now most important. The recipe here is simple — just make a list and prioritize.

Plan your day

Once you have allocated tasks, enter them in the schedule of the day. I usually do stuff from the “literary” list in the morning, and try to allocate each task a limited amount of time. For example, 4 hours a day I write 2 hours allocated for the meeting and 1 hour of work in social networks.

Sometimes it happens so that important tasks take more time than you planned. This is normal. Soon you will realize that we all tend to underestimate the passage of time and its capacity for rapid problem solving. As soon as you acquire more practice in planning, you will learn to lay on your objectives an adequate amount of time. I use the timer, and break their internal “deadlines” only if absolutely necessary.

On the other hand, it is important to remember that your energy is much more important than time. I write in the morning because this is the time when I’m most creative. E-mail, meetings at work and mining can wait, because this job does not require any special creative spirit.

Use task managers for teamwork

If you, like me, are working on major projects, you will inevitably need other people to implement them. Reveal the secret — certainly, members of your small team, like you, a huge number of projects at a time. Therefore, we need discipline to work on all fronts was the most productive.

For example, when I worked on the last film, you had to rent a trailer. Someone had to order the equipment, book the Studio, to inform the actors and the camera crew and stuff like that. In order that it don’t go to hell, we used Trello, which we agree, the best to cope with such tasks. If you mark the colors of each person’s task, it is possible in real time to observe what tasks are, and what has been done, and to control the whole process. Moreover, such programs save you from mile-long e-mail correspondences. Very useful when you, for example, an editor or working on a book together with publisher.

The Winners know the numbers

Probably you will never find an athlete who does not exactly knows the number of his matches, he’s scored goals and red cards issued. The most successful people on this planet are always watching the numbers, whatever they were doing.

Honestly, I have sinned what I did not know their numbers — as I have subscribers in my blog, how divergent my articles and where they come from customers. But this is precisely the kind of information that allows you to be as efficient as possible in short time. Through monitoring of their progress, for example, in social networks, you can understand which one is more effective for your work and give it further more time. From my own practice I can recommend for such task Hootsuite.

Schedule yourself at least one day a week when you carefully study the statistics, indicators, money, or other metrics of your performance. Otherwise, it’s like the old parable about the woodcutter had no time to sharpen the saw because of the fact that trees were always cut down a lot.

Turn Off the incentive

I mean, first of all, of course, the Internet. Perhaps this is the most important feature of productivity for writers.

Sometimes in order to get rid of irritants, you need to leave the office and sit in a cafe, you will not touch. Sometimes — on the contrary, you should get a separate office. And sometimes it means to stay away from the office.

Of course, everyone has their stimuli. Someone distract colleagues, some children and Pets, someone — the Internet. But I’ve noticed that when you’re working from a cafe, you’re distracted by far less things than in the office or at home.

And, of course, the biggest enemy to productivity of any writing person is the network. When I write, especially off of a network router and go into the other room so I didn’t have the temptation of going back online. But there are special programs that will not allow you to go online “for a minute”. This, like, just a little advice, at the time, brought me the result in the form of a hundred written pages and a huge number of saved working hours.

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For brand new students completely around. After graduating from University the very first couple of months, is focused on steady earnings and discovering function. It isn’t usually simple to do the present, ever changing writing, using its higher level of opposition.

Requested suppliers, publishers and skilled journalists employed in information companies that were various to talk about guidelines with acquaintances that were newer. The thing you need to complete to determine his trademark under printed supplies to display his great aspect within the first times of function and also to obtain a devote the group is great version?

There are lots of websites that assist in getting a job from JournalismJobs and MediaBistro towards the sites of personal information companies. Publisher of the most popular culinary site Eater DEB, Missy Paul. D. Recommends that, aside from which of those assets you utilize, not restricting the research to the concept function or even the town of one’s desires.

“Buying work that will assist you grasp the profession’s fundamentals, so whenever you start the research of function of one’s desires you have behind will encounter, she claims. – Papers-centered neighborhood (neighborhood newspapers), particularly advantageous to this method, since the correspondents there frequently execute numerous functions. Additionally, focus on as business such careers and company and comparable guides”.

Internships may also be a great way to lead just how. Simply don’t attempt to spot them in exclusive guides, cautions Leslie Valot, writer a radio correspondent and maker of Nationwide public stereo Merely A Sport, the tales noticed such exhibits Such As The California Statement and Market.

“Don’t try to look for work-in locations that are recognized where the you trust to complete to be always a darkness of some espresso or some correspondent. A lot was included by focus on the little book where you’ll do actual function –. For instance, when the scholar really wants to work-in TV, she or he must give consideration on information applications, nearby cable stop to see whether you need to do reviews for them.”

Writer Shay and Writer, separating his time taken between both towns Texas and Amsterdam, provides the work-in weeklies is definitely an underrated chance for ambitious writers.

“Our interns ostensibly did exactly the same are additional workers, After I was publisher of the regular, she explained. Their state of guides that are such, often understaffed, therefore the students have professional expertise and more interest.”

Valet recommends students, particularly graduates of our times, when media productions frequently do to provide their supplies towards the guides by which they preferably want to function: “This freelance work may enhance your profile, can help you acquire expertise and earn money.”

Ambitious writers providing their function to press businesses, should have some supplies inside your profile. But nicely-built resume cover letter detailing the job you wish to do’s worthiness might help. Ernest claims she’s to determine lots of address characters, made up of correspondents that are small, which clarify although the clients wish to work-but state nothing “why they should be hired by me or they’re a great match [for our ]”.

It’s better to stress encounter what abilities and abilities you are able to provide, should you advise supply and function illustrations.

Mature manager at NerdWallet, Leung, recommends future writers obtained next work or their first, to understand in the experts that are greatest. Take some time to comprehend who within this version or with this stop gained the greatest skilled regard for others. This isn’t usually the main one who consumes the placement that is greatest.

“Having experience that was working, you’ll have the ability to develop a Basis that was powerful, she explained. you study from average experts or get accustomed to reduced requirements – should, it’ll be challenging to obtain gone this later on.”

A information publisher for CNN, Leung, stated when the small correspondents are right-about this that critique is definitely an efficient method of increasing professional requirements. Whenever you can you have to discover.

“Individuals who accomplish it rapidly, and accomplish the best achievement, digest more of the classes. So that they become tougher. Minimal effective people possibly never improve and – no real matter what type of function they are doing is spend some time protecting his pride or it occurs extremely slowly, she claims. – Whenever somebody requires modify or somewhat change your projects, attempt to realize why this really is occurring. … You’ll have the ability to utilize this understanding in comparable circumstances later on. should you understand why”.

Versatility – a prerequisite of achievement in the market, which proceeds to develop. Publisher of Manchester Journal, Jean Whitley, claims it’s essential for all correspondents.

“You’ll construct your job within this business if you should be prepared to discover and create,” she claims.

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From individualism to Hyper-local media

“People no longer refer to the main media for news — they refer to them only to hear their own views reflected in them. Conservatives will watch conservative news outlets, while liberals prefer liberal news channels. In this case, the media truly believe that they offer a “neutral” news, but actually journalism in its pure form no longer exists” – says the entrepreneur and researcher, founder 30A.com Mike Ragsdale.

According to Mike, by 2020 media environment will fully switch to mobile format. “We will see more of live broadcasts with the integration of common user photos and videos. Old media is a thing of the past that will give a huge opportunity for hyperlocal entrepreneurs. The local media is already starting to position themselves as brands, not as news sources will have more income. It’s time for positive news and pure journalism, it will all be in great demand from those who are exhausted by the daily stress and resulting in horror stories and political review,” sums up Mike.

Multiplatform optimism

“By 2020, we will come to complete and final victory of multiplatform content. New media is a beyond traditional species characteristics of print, radio, television broadcasting or digital broadcasting. The news will come out on those platforms that are most relevant to their essence,” – said General Director of AIR sue Shardt.

Senior consultant trendspotting Agency from Portugal Innovation Media Group Pedro Norton in solidarity with its us counterpart. “The boundaries between the traditional categories of media are blurring. Ecosystem of media with each passing year will be scaled and complicated. But telecommunications and it companies become more and more important part of the game,” concluded Pedro.

The rejection coverage channels

“In our eyes, there is no need of advertising campaigns in the media coverage, fewer advertisers willing to spend money on television advertising. The reason is the poor targeting and lack of intelligence. We will see brands moving in close proximity to the consumers through Facebook, Twitter, Instagram, Messenger, personal blogs of the heads. Challenge – reach your target audience, wherever it was, but no such broad strokes as it was earlier”, – noted the founder of the HackPack.press Justin Varilek.

AI is coming!

According to the media Manager Vivian Schiller, the most important trend is the astronomical growth of mobile devices. “It forces dominate social platforms, which, in turn, completely changed the traditional us model of media consumption,” says Vivian. By 2020, it expects us to roll the Asian wave of explosive popularity of instant messengers, and the development of artificial intelligence will give a new impetus to the development of the media industry.

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The effort, called y Aparte, was formally released a week ago, an expert of writing Professor Noguera that is Costa Rican. The very first team will begin work-in May, it’ll be made up of 15 notable writing individuals as well as their offer experts, such as the most well-known made provision of the nation. Noguera, who earlier went the biggest daily paper of Costa Rica is La Nación, claims this effort chases two objectives – to supply instruction and assistance to some new-generation of correspondents and also to market a superior quality and providing methods to the issues of journalistic supplies on interpersonal subjects.

“We Are not attempting to alter correspondents or writing, claims Noguera. We simply create a brand new Section within quality writing in Costa Rica’s background “.

When Noguera enjoyed within the Management effort for America, structured from the Start the thought of Aparte have surfaced this year. Then she created the task that will gain as interpersonal tasks in the united states and information writing in Costa Rica. She started to commit almost all their working-time, creating links with potential experts colleges and vendors and also to significantly follow this task. The task is matched from the Costa Rican Start of push and independence of phrase (Instituto de Prensa y Libertad de Expresión (IPLEX)).

This is to create this project’s job: small journalists in the College Latin College of Judas Tadeo, of Costa Rica helps you to discover the reference to the skilled press and work-in relationship with skilled correspondents, supplying Common administration of the job. One of the correspondents that are skilled active in the task, is just spokesman Eduardo Ulibarri and a former Representative of and thankful journalist Silva. Presently, you will find eight advisors and 37 academics.

Noguera stresses that correspondents that are skilled perform with the part of teachers, not Teachers. ” there is just A an individual who can alter your lifetime,” she claims. He provides that task people are currently displaying amazing curiosity.

Such vendors like BAC Deloitte and Aldesa’s assistance allows at Aparte within five weeks to supply structured groups all of the required assets for book and that conclusion of supplies. The stories’ structure differs: it may be three dimensional posts, media materials etc., but every tale must be considered an element that is electronic. In taking part in the task press along with book supplies may also be published on the site at Aparte. Your competition is likely to be chosen the very best substance five weeks later.

In 2016, 35 pupils, divided into two teams will be involved by the task: the very first is likely to be involved to Dec from May to September and also the minute from July. Noguera expectations which are produced during task function are advise and vibrant people concerning writing –’s energy that will be particularly essential in times once the quantity of conventional press remains to decrease.

“Obviously, 30 or 15 posts won’t have the ability to significantly alter writing, she claims. However you will be reminded by them of the significance of writing that is great.”

Noguera desires that within the long haul the task will end up a practical and dynamic community of correspondents whose interest is likely to be centered on the interpersonal issues of exchanges and Costa Rica.

“Many state that writing is in disaster, she stated, but I believe this is because that now really are a large amount of various systems and possibilities. We truly need a far placement that is more energetic… And we have to learn how to create journalism dynamic.”

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1. They respect mutual honesty

All the journalists over the years acquire a radar for bullshit. If you do not agree, they will understand it. Therefore it is better to be Frank with them, especially since they will also be honest with you.

2. They have a broad Outlook

Journalism involves superficial (and in some cases advanced) knowledge of many subjects, from laser surgery to the aftermath of the adoption of any law. How else to write the article, if you don’t understand the issue? You will never be bored — they are always aware of everything, I have my point of view on many important issues and will be happy to educate you.

3. If they promise to do something by Tuesday, they will do it

Journalists exist in conditions of constant deadline. The ability to fulfill the promises on time and to submit material actually feeds them. So rest assured that if you promise something to be done by a certain date, they most likely will do it. If they don’t get hit by a bus or something like that.

4. They are very good in planning

They will never forget about your birthday or other important date — the ability to prepare for important dates in advance is also a distinctive feature of any journalist. How else to have time to collect all these expert opinions on the International day of service in outsourcing? If the journalist is not busy working, he is required to prepare everything in advance.

5. They are all taken seriously

If you are going to go on vacation, they will find all the information in advance, consult with the experts and seasoned travelers, ready to all possible risks, and the tickets would pay for six months before you travel. They will put you vaccinated against all possible diseases, because here in Vologda was the case when vacationing in Thailand lady died from the bite of a tropical mosquito. To all important events in life, they are very well prepared. Moreover, when you have a baby, he would rather take the advice from the website of the international Association of physicians-pediatricians than from the forum moms at baby.ru.

6. They always know where to go

Again, being in the thick of things, they confidently can tell you that a new bar has opened in the center two weeks ago and is it worth it to go there. They have exhaustive information about new concerts, tour team of international acclaim, premieres in the cinema and the theatre. But if you fell in love with the cultural or social browser it is possible that all the new places you will go with him. Despite the fact, absolutely free.

7. They are not afraid of change

The life of a journalist — and there is a constant series of change. Every day you have to come up with new topics for stories, to put up with the quirks of the chief editor, the new owner of the newspaper, the ever-changing socio-economic and political conditions. This all leads to the fact that they start quite normally relate to changes of all sizes, from change apartment to having to move to a new level of relations.

8. They are very determined

Reporters are accustomed to act quickly. Came up with the idea for a new article, went to the editor to consult and marsh to collect opinions of experts and to prepare the material. They have no time to linger, because otherwise a good topic go to someone else. In personal life it means that they kicked the tree immediately after the holidays instead of may. You are also not going to sit still. If you put the word out that you want to open your store next time they will already have the wool for the commercial real estate in search of the perfect locations for your future store. And no, they won’t leave you alone until you do it in the end will not open.

9. They everywhere there are people

With your hospital he once did in an interview with the Director of the Bank where you are going to take out a mortgage, every week he drinks coffee, and a spokesman for your carrier ready to do everything to the journalist and his entire family were the best rate and best service. Where mere mortals expect a long queue and a series of bureaucratic procedures, in the case of a reporter decided to call.

10. They have good prospects

Your choice, certainly not a lifetime to work as a journalist. Perhaps very soon he will become an editor or go into another field — PR, Analytics, consulting or decide to open your business, normal size plenty with businessmen. Valuable people, began his career in journalism in the future will not go for sure.

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In other words, the tools of  free publicity – it’s PR without a budget, which brings very tangible benefits to you personally and to your business:

• helps you attract new customers and, therefore, brings additional revenue,
• opens a new door due to the attention of those who were not previously included in your circle of contacts
• come to you with offers of partnership, cooperation, tastings and experiments because you become interesting as a brand as a media personality,
• event organizers are calling you to act, and Newspapers and journals that offer to publish their comments or articles, because I appreciate your expert opinion,
• and finally, you get social “stroking” likes, recognition, recognize you on the street and other aglets popular author.

Now let us understand what these tools are and how to start to use them, if you are only thinking about your brand.

Texts. The first and most simple way to make a name for himself and force others to listen to themselves.

Write an article and publish it in the online media today is not difficult. Media is a business, and in order to have your article accepted and published, you need to meet all three criteria: fit the target audience of this particular media, was written in modern, readable format that is interesting and useful, as well as giving the reader value.

To develop their media, that is to create content on a social page or blog. Than more useful and interesting you sound, the closer to your audience’s values and meanings, the higher the probability that you are surrounded by a library.

Tip: whichever format you choose, the important thing to remember is that you as the author himself should not be ashamed of what you write, because the texts you will read and after a long time: everything that “lives” on the Internet, will remain there forever.

Video and YouTube channel

All say that video is the future. Users are increasingly turning to video content because do not like to read or even “unlearned”. The era of clip requires quick thinking, bright, emotional involvement. The good news: requirements for the production of video content has declined considerably. The picture is not so important how important sound. You can remove personal iPhone using an external microphone with the buttonhole, and that’s enough.

Tip: today’s users live an interesting, real video, not staged photography, the format of “behind the glass” instead of the polished Studio images. And it opens up great opportunities for scenes “at home” with tips, lifehacks, stories, interviews, or even TV series about their own lifestyle.

Live broadcast on Facebook

Now this is a priority broadcast format in Facebook, it is the very social network puts any live-stream in the priority of the show. Since competition in this field is not large, and few have adjusted themselves to the new technology, you can become one of the first to grab this trend by the tail.

Tip: choose a theme for your broadcast in advance or collect questions from its subscribers to speak in specifics and not to fantasize on the go. Live broadcasting is good because it immerses the viewer in real time, but it should not give out your badly prepared and impromptu feverish attempts “to say something just to say.”

Webinars

To hold a webinar is easier than to gather him an audience. There are free and paid platform for mailing services for registration, guidance on conduct and TP. But before conducting a webinar, it is important to define its purpose: it sells a webinar that will somehow lead to your product or content in which you share with a listener benefit, appear to be an expert and create new content.

Tip: even if you are going to “sell” in the end, transform a webinar into a meaningful event, encouraging the listener to a specific action in the process of the webinar. The audience is so fed up with the information that is available everywhere for free, what costs a lot of effort to encourage them to do something, to engage and even more, to buy from you, if you do not create the element of interaction at the first stage.

Public speaking

How to make to invite you to speak at conferences and conduct their master classes? To start with, to report your availability to the organizers. You will not believe, but they are not gods, choosing on the secret list of brilliant speakers and are real people that you can greatly simplify the task of those that offer themselves. You’re not surprised that when looking for a job need to send out my CV? The same with public speaking. Compose your detailed resume or portfolio, determine the topics you are willing to talk, and act.

Tip: start small, moving to more. It is useful to construct for himself a “career ladder speaker” — where you can start, because, for example, know the organizers personally, or may arrange for their participation, and that is a distant dream, as, for example, participation in the Economic forum or TED talk. Many people know that a good speech like a good impromptu — prepared and thoroughly rehearsed at home. Regardless of you are a beginner or intermediate speaker, it starts with the text. And the text must be strong.

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But you can on the subject to promote the financial or investment services, especially access to foreign investment instruments. You can promote the purchase of overseas property. To show how prices have fallen on homes in the same America, and traditionally to remind you that for the price kopeck piece within the Third transport ring in the US you can buy a decent house and still remain not the most shameful car.

26 February – the presentation of another Oscar. This year, no such excitement as in the past, since #DiCaprio got his, and everyone joked on this subject, but still the event that attracts the attention of a large number of people. Watch movies too many. And American cinema, of course, ahead of the rest in popularity, as domestic producers are encouraging viewers something worthy extremely rare and in very small amounts. Therefore, the films nominated for an Oscar, actors that starred in them, and the ceremony itself, its history, the people who received the award in different years and all that goes with it is a great opportunity to talk with your audience about what she is interested in and thus increase her loyalty to your brand and its recognition.

April 14 – 100 years since the death who invented the most successful of the artificial international language Esperanto. According to the Wikipedia there are a hundred thousand to 10 million people who speak Esperanto. But even if the Esperantists are not your target audience, do not rush to dismiss.

The idea of an artificial international language with a simple grammar and easy in the study was always of great interest to the public. From childhood, we all learn English in school, and many, alas, never crossed the barrier numerous times, exceptions to reading rules and limited to the level “London is the capital of Great Britain”. But the dream remained. Dream to speak abroad with people from other countries and to be understood. A dream that is difficult and confusing English can learn a simple substitute and integrate into the global community is not dumb sheep, and the eloquent polyglot.

Therefore, the topic of Esperanto may attract a lot of attention to your posts. And to take this theme to the work, in my opinion, not only language schools or tutoring companies, and other industries.

In April – 105 years of the sinking of the Titanic. A great opportunity to promote sea cruises. No? Well, you can make a survey of known shipwrecks, including, and invite all to travel by trains.

In may will be 305 years, Peter the great moved capital. And again a good opportunity to invite a tourist to this beautiful city. To talk about how leaked Metropolitan life in St. Petersburg in the “accursed tsarist times”. As he lived bureaucratic St. Petersburg. Compare with bureaucratic Moscow ten years of the 21st century.

In June – 305 years since the beginning of the Patriotic war of 1812. And why not advertise tours in France?

For music lovers also have a few dates:

• 13 April – world day of rock-n-roll.
• On 20 February Kurt Cobain would celebrated fifty dollars.
• August 16 – 40 years since the death of Elvis Presley

Literary works also give us a lot of reasons for publications and promotion: 320 years the tale by Charles Perrault “puss in boots”. What is not a reason to invite everyone in your Shoe store?

Space also does not sleep. October 4 will mark 60 years of the launch of the first artificial Earth satellite, produced by our country and the beginning of the space era in the history of mankind.

This is not a complete list of all the events, anniversaries and memorable dates that will give you a good Foundation for the PR work in the information space. There are sports of the world competitions. A large number of cultural events. Professional and industry holidays. I mean not only the marine Day and the world day of museums.

Study calendars. Monitor the news. And most importantly, show imagination, creativity and humor.

Sit for an hour or so with calendars. It is possible to outline a very good plan of publications in social networks and corporate blog for 2017 year.

Forward planning in this case is especially important if your company has a complex hierarchy and a lot of heads that need to agree in advance all publications, including on social networks.

It is possible to prepare everything in advance: to think in advance and write posts, coordinate them, and even if you want to put in a pending posting. Well, or to prepare for certain dates and put to not forget to post and announce.

A good reason and great coverage for you!

But if you want more detailed conversation about PR and social media – come for the conference “public Relations in social networks-2017”, which will be held on February 16-17 2017.

14 speakers, the most relevant tools for PR in social networks in 2017, a Express of advice, fresh case studies and great networking.

The post Where can you get information in 2017? Part 2 appeared first on ALEXABRUNET.COM.

And what to write about? How to get response from the audience? Especially in social networks where corporate do not ride.

A few years ago in our lives it’s the concept of news casting or real time PR. And it was just one of the answers to the question “what for them to write if there are internal events?”.

The method, as we know, is to get the hot news from the shared agenda and to make the locomotive of the information about it. To beat her in their news. To join the event. To take the news as an excuse to talk about their industry and their product. This powerful engine will take out our small corporate trailer not only from the pit of creative crisis, but a lot of the information arena. Will attract the attention of the masses and brought to the mountains of likes, hundreds and thousands of hits, and a long tape of rave reviews.

Of course, people are much quicker to react to reason, appealing to some famous and important events, especially if played with the events with humor. Many companies who find it difficult to surprise the target audience with something new and vibrant from the inside their life and daily routine, build the Foundation of his policy PR-presence in the information field that is on the joining to well-known events and news.

For social networks is generally ideal, because any good solution then takes on the character of the virus, bringing additional coverage.

And today I want to offer you some ideas on what the reason of the common agenda you could use in 2017 to promote your company, your content and posts in the communities, groups and corporate pages.

Let’s see what will happen in the information field in 2017, and that can be the object of our interest and theme for publication which should stick. The main thing is not to limit your imagination and to treat everything with humor. The readers love it.

In the life of our country and the entire Earth enough events that are discussed, expected or Vice versa are unexpected, but you can read about them in advance and pre-calculate the increase in the interest or to impress people.

For example, everyone knows that the November 7, 2017 will mark 100 years of the October revolution we can already assume how many people will want to be promoted, and that all feeds in social networks will be in the stars, the armored car of Lenin, hammers and sickles, portraits of the leader of the revolution, the cartoons on it and so on. One of the audience will nostalgically reminisce about how cool it was in the Scoop, and the second to find fault with this Scoop. Nevertheless it’s a pretty strong theme, and if you play it subtly and well, you can get a splash of interest to your publications.

The theme of political and like all political issues, it is highly risky. But if all the angles and mines, can be done in a neutral, beautiful and attractive for “red” and “white”.

Mark will be in December and there’s still time to plan interesting materials. You can write a review, article, historical post and just to remind you how it was, without going into evaluation. You can take your industry, and tell how she lived in those years. How to produce a product similar to yours, and where it was possible to buy (or not). How much did it cost and how many years were given to those who sold. If you sell cars, tell me how hard it was to buy a car as stood for years in the queue, how much it cost, and what it means for our money.

Ate you a bookstore, tell us about the black market, the famous book flea markets, the cost of books for them that were valued the most, and that was a little interested.

Make the sausage? Why not think about sausage trains?

In General, you can find a lot of corners of the material, to catch not only those who remember and those who are born when everything fell apart.

Let’s leave political issues and move on to more worldly.

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Still, the ability to write commercial texts can be a powerful financial tool for a journalist, so we have compiled a list of recommendations for those journalists who are going (to begin) to write advertising copy. And Yes, it all suffered their own experience and reason do not talk about it.

1. Good artistic or journalistic text did not necessarily selling

When you’ve been in journalism, you have created a kind of deformity, which, oddly enough, prevents you from becoming a good copywriter. Reveling in the imagery and style of the text, it is easy to forget that commercial text still needs to sell. A delightful exception is when you are asked to write promotional text a La an editorial for your magazine or newspaper. You know the style of publication and, if you’ll get adequate customer (although, I wouldn’t count on your place), he will insist that the article was an interesting read, even to the detriment of the mentions of the brand.

2. Not even grasp the lyrics for machines

Another big problem of the journalists you used to write for people, not for cars. So the first time is not even worth it to take the text that should raise your client’s website in search results. First, if you read the texts for SEO that are considered good, your sense of beauty inside will die — from the point of view of style they are just indescribably awful. But with its task handle. Second, in order to write texts for SEO, you must know a lot of very boring technical stuff and to learn at least a couple of tools online Analytics. Until you learn the ropes, do not dare to promise the customer that he write the text for search engine optimization.

3. That is, does not mean that it should not be interesting

There is another extreme — for some reason many journalists who write advertising copy, I believe that to try to ensure that the text was interesting, not necessary. It’s, like, EW. The same is beneath the dignity of any journalist.

That’s only if you undertake some work, it should be done efficiently. If you have the opportunity to make an advertisement captured, captivated and entertained the reader, do everything you can. And hope that the customer will appreciate your efforts. Still to write interesting texts for the people the journalist is often better than the seasoned copywriter.

4. Forget about information style

Of course, if you are not asked to write a press release or advertising news. Rather, the fact information style that many of us were taught in universities — the style news.

The fact that in (any) the text should be scored advertising scrap stamps — is itself. But if you do not write a sensational investigation, and entertaining an advertisement for an insurance company, it is necessary to forget the language, that from all possible sides demonstrate your objectivity, impartiality and fairness. You need, for example, in a fascinating way to talk about the benefits of life insurance. I had to switch the language of the consumer who will read this.

5. Every brand has its own voice

If you are working with a brand that has released dozens of advertising texts, this unique voice of the brand can be differentiated from previous material. There are youth brands that are not shy to be arrogant and to turn everyone on the buoy. There are conservative brands that focus on family values, reliability, stability, and all that. You have to understand that it is impossible to write ad copy for food in the same style as for the insurance company. The texts on the mood must be very different, because different, as a brand, client and consumer. Not to mention text format, which should be different for write Facebook, post to company blog, newsletter and article in the magazine “Lisa”. If you are a good journalist, has just embarked on smeared with Vaseline track a copywriter, study the texts, which the customer took before and introduced himself as well.

6. Ask the customer stupid questions

Copywriting services 80% of success depends on your skilled skills to clothe the indistinct bleating of the customer in tolerable words, and the understanding of the task. If the writing of the editorial material, you have only to open with the foot door in the editor’s office and say something like, I’m in the next room will prepare material about the insurance companies in a crisis? Yes? Well, OK,” in the case of custom-made text we have to figure out on the shore all the details. Really everything.

In editorial text, you rarely can predict what material will eventually collect, but in advertising you have from the start very clearly see the ultimate goal. Therefore, immediately ask the customer all the boring questions: why write, how many characters (with spaces or without? how is it important?), are there any examples of already written texts, whether it is necessary to integrate the brand into every line or not, to whom you can refer to, who not, where to get information, whom may I ask whether it is necessary to work with the designer to design text? If the customer is adequate and experienced, he will easily answer all these questions, and you will end up all the background information and the chance to sculpt a good text.

7. The customer, unfortunately, is always right

It’s one thing when the rights of the customer which matters advertising you smarter. Another thing, when the rights of the customer, who does not know what is what. If you manage to agree to write the text for some hardcore B2B (type of production BHA), consider that you hit.

Because firstly, these people are very rarely advanced customers and will not be able to answer most of the questions that you will need to ask them in the text (see previous paragraph). Second, they rarely know why they need text. Thirdly, they often have rather strange ideas about the quality of the text. For example, for them to be really important hell and the company was mentioned in every line. And they will REWRITE your text in the best traditions of the editorials. Just accept it. Fourth, often, how good your text is, the customer will still think you are the idiot because you don’t know what the calibrators are different from downhole protectors.

And Yes, the customer is always right — in the end you still have to do the text that will appeal to the customer, and not the one that will complete its task or that (in your opinion) will be read. Even if you have bleeding from the eye.

But seriously, the best advice to journalists starting out, the copywriter, is to start with the texts that you most familiar style of news journalism, interviews and columns. Try doing to same thing, but with refraction on customer interests. If you master the genre of image-based texts for the media, you can slowly move in the direction of texts for advertising layouts, brochures, websites, newsletters, and much more. But if you decided to take copywriting seriously, you will have a lot to learn. After all, the bread of copywriter is very difficult.

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